Background

NothingButHemp is a well-established CBD retailer with a strong product offering, particularly in categories like gummies and functional hemp products. Despite having brand recognition, the site was underutilizing its organic search potential — especially across local-intent queries and scalable product-driven pages.

Objective

• Scale organic traffic through local + programmatic SEO

• Increase total impressions and keyword footprint

• Capture high-intent queries like “mood gummies”, “CBD near me”, “THC gummies [city]”

• Build a system that generates consistent, compounding growth

Strategy & Implementation

Phase 1: Local SEO Domination Framework

We identified a major opportunity: Google was increasingly rewarding local intent pages, even for eCommerce.

• Built location-based landing pages (cities + states)

• Targeted queries like:

  • “CBD gummies Minneapolis”

  • “THC edibles near me”

• Scaled pages programmatically while keeping content unique and relevant

Result: Rapid increase in impressions without needing proportional link growth.

Phase 2: Product + Intent SEO Expansion

Instead of generic category pages, we rebuilt structure around search intent clusters:

• “Mood gummies”

• “Sleep gummies”

• “THC gummies for anxiety”

• “Best CBD gummies for focus”

Each page:

• Focused on 1 intent = 1 page

• Included conversion-driven copy + education

• Optimized for both SEO + purchase behavior

Phase 3: Internal Linking & Topical Authority

We created a strong internal ecosystem:

• Blogs → link to product pages

• Location pages → link to categories

• Categories → link to specific use-case pages

This significantly improved:

• Crawl efficiency

• Page authority distribution

• Ranking speed for new pages

Phase 4: Scalable Content Engine

Instead of random blog posting, we deployed:

• Keyword clusters based on real GSC data

• Rapid content production aligned with:

  • Search demand

  • Conversion potential

Focus = pages that rank AND sell

Phase 5: Data Feedback Loop (Critical)

We continuously analyzed:

• Queries from Google Search Console

• CTR gaps

• Pages with high impressions but low clicks

Then:

• Re-optimized titles/meta

• Expanded winning pages

• Doubled down on emerging trends